By mid-life, most people have already tried several pairs of reading glasses — and know how inconsistent the quality can be. Many are poorly designed, optically inadequate or are downright ugly. They do the job briefly and then become something you tolerate rather than trust.

Read40 has been created to change that.

To focus on clearer optics, better balance, and quality materials - not impulse purchase. The designs are deliberately restrained, because at this stage, ease matters more than attention.

Good reading glasses shouldn’t demand adjustment or explanation. They should simply work — and let you get on with what you’re doing.